Blog #5: Be Protected from Mayhem.
This advertisement starts off with a guy stating that
he is a bear, he is representing the mayhem that is coming for the family’s
vehicle. The ad takes place in the middle of the woods and the family is seemingly
nowhere to be found, leading to a ‘bear’ to get into their car and damage it by
ripping the door off to get to its food.
When we look at this ad it uses humor to show the
realities of real-life situations that can happen when camping with your
family. However, when we look at the full picture, the ad is using fear
mongering. What are the chances that a bear would come rip your car door off?
Probably close to none. But the point is, it could happen. Anything could
happen, and if this were to happen to you, will your current car insurance
cover you? The ad states to the viewers as the vehicle is being destroyed that
their car insurance may not cover all the damage that is occurring, and that to
be better protected you must choose Allstate.
Moreover, this advertisement is driven towards individuals
who are possibly looking for a new car insurance policy and are attempting to
state that the best option is Allstate. It ends with “you’re in good hands”,
the last thing seen on screen, showing that if you choose their company that
instances like the one shown, you are better protected than if you go with a
competitor. Each viewer wants the best rates while also being well protected in
case of any mayhem coming for them and Allstate is showing that they have the
best of both worlds.
Comments
Post a Comment